Marketing and communications

Schools aren't businesses but they do operate in a competitive world, so it's important to have a well-developed brand and integrated marketing and communications plan which reaches out to the right people.

The OAT marketing and communication team ensures all academies are using effective marketing and communications strategies which support corporate and individual branding and student recruitment as well as promotion of the reputation of OAT network as a whole.

Our team can handle any marketing, communications or PR challenge relating to your academy. We will sort whatever you need quickly, efficiently and to budget. Activities might include:

  • Print and design services for developing a promotional collateral, as well as website design and development.
  • Strategic planning and media booking.
  • 24 hour crisis communications (press office).
  • Proactive PR support.
  • Advice and support with media and social media.
  • Providing guidance on academy brand and key messages.
  • Monitoring and reporting on media coverage.
  • Assisting with student recruitment and open days.